In the 1960s, the two main bakers in Dublin
battled to the death with radio jingles to provide our daily bread:
'Johnston, Mooney and O'Brien make the best bread, best bread, bread you can rely on. It is Johnston, Mooney and O'Brien for your favourite family pan.'
'K for Kennedy, E for Energy, N for Nice and Nourishing, E for Enjoyable, D for Delicious. YS means You're Satisfied.'
Kennedy's lost the fight, and closed their bakery in Parnell Street in 1971. (It was Great Britain Street when it opened in 1850).
Rumour had it that JM&O'B's campaign was assisted by children who were paid by them in sticky buns to sing in the streets:
“Don’t eat Kennedy’s Bread, it’ll stick to your belly like lead, you’ll be farting like thunder, with your trousers asunder, don’t eat Kennedy’s Bread.”
and “Kennedy’s bread, would kill a man dead, especially a man, with a baldy head.”
'Johnston, Mooney and O'Brien make the best bread, best bread, bread you can rely on. It is Johnston, Mooney and O'Brien for your favourite family pan.'
'K for Kennedy, E for Energy, N for Nice and Nourishing, E for Enjoyable, D for Delicious. YS means You're Satisfied.'
Kennedy's lost the fight, and closed their bakery in Parnell Street in 1971. (It was Great Britain Street when it opened in 1850).
Rumour had it that JM&O'B's campaign was assisted by children who were paid by them in sticky buns to sing in the streets:
“Don’t eat Kennedy’s Bread, it’ll stick to your belly like lead, you’ll be farting like thunder, with your trousers asunder, don’t eat Kennedy’s Bread.”
and “Kennedy’s bread, would kill a man dead, especially a man, with a baldy head.”
The hilarious new comedy novel 'It's a Desperate Life' is now available as a paperback or e-book from Amazon and all good booksellers, and through http://peterhammondauthor.com
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